Small team, big impact
We’re seasoned brand and product strategists with over thirty-five years combined brand-building experience. After working together at Clif Bar, we began collaborating as consultants. We found that together the work was smarter and more efficient.
We share a passion for human-centered design and solving complex problems. We are listeners, thinkers and doers. We’re your go-to partners for when you’re breaking new ground or strengthening your foundation.
We started Hook & Loop to help values-driven brands amplify their impact. Our mission is simple — grow the brands that do good.
Jenny Kaplan
Jenny is a strategic marketing leader who likes to roll up her sleeves and get things done. She cut her teeth at Pepsi and Clorox but developed a love for mission-driven businesses over 8 years of building brands at Clif Bar. She now helps early-stage, values-based brands tell their stories so they can amplify their impact in the world.
Jenny loves untangling complex business problems through a deep understanding of the business and consumer. She can lead a brand from concept to execution and every step in between.
When not at work, Jenny can be found on a hike or trying to convince her kids to join her on a hike.
Jenny is based in Orinda, CA.
Caron Bush
Caron is an insights-driven brand marketer focussed on the “why.” She spent 12 years at Clif Bar leading environmental marketing efforts, developing brand strategies, identifying big opportunities and launching innovation grounded in consumer insights and market opportunity.
Caron now helps purpose-driven brands spot and solve problems, build ownable and meaningful brands and design products that meet consumer needs while delivering business objectives.
Outside of work, Caron is either in her vegetable garden or trying to keep up with her kids while riding at Galbraith or skiing at Mt. Baker.
Caron is based in Bellingham, WA.
